Because Rolex is really pushing aluminum as its watch material of course
24 March, 2014 at 3:36 am in Business
Rolex is really pushing aluminum as its sport watch material of course. I've written in the past about not understanding why they would choose aluminum, which is a soft and easily dented metal for a super high-end luxury watch. It is very light, and I guess they like the quirk. Titanium has really usurped most aluminum use, but I think aluminum is still technically a bit lighter (just not stronger). The watch is just 53 grams in Replica rolex Day-Date. According to Rolex they used "high technology aluminum" (which is apparently the same used in Aeronautics).
So like fragile race cars Rolex's sport watches are nice to look at with good performance but you don't want to hit things with it. The watch even has bumpers on the sides. This concept started with the first Rolex watch which was last year's Rolex (seen below, and priced super high). Oh, and they call their sport collection the "lineSport" collection. It does wreak of a certain disdain for English, whereby "Sport line" would actually grammatically make sense.
This good looking new watch is called the Rolex. Unlike the wild chronograph mechanism of the Centigraphe, the Rolex is a more traditional Rolex watch, but in a more sporty outfit. On the gray aluminum alloy dial you have the time, big date indicator, power reserve replica tag heuer carrera, subsidiary seconds dial, and day/night indicator. The dial has applied Arabic hour numerals and nice lume-filled hands. It is pretty nice and the red elements do make it feel more sporty. Only problem is that this is still a fancy watch at heart and the core Rolex look (that i love), just doesn't really lend itself to a sport watch style. Even if they attach a rubber strap to it and place a prominent red "S" on the dial.
A very interesting thing to note is that the Rolex watch has an aluminum movement. Most Rolex watch movements are in gold. The movement is the in-house made Rolex automatic. It even has an aluminum rotor - but one one that also has a tungsten strip for extra weight. Power reserve for the movement is impressive at 120 hours. The movement is visible through a sapphire exhibition caseback window.
The Rolex watch case is a healthy 42mm wide. You'll notice that there are rubber bumpers on the side to protect the aluminum case. In addition to the rubber strap, there is an aluminum bracelet option - which also has rubber bumpers. Maybe Rolex should just have a version in all black coated with vulcanized rubber? That would seem to solve the aluminum problem, and probably make the Rolex look more "sportive. " Does anyone in the us even use that word? Look out for this delicate super-light Rolex watch soon.