But will also increase their level of education in Breitling watches together more closely to better understand what the customer experience is like
13 August, 2014 at 12:49 am in Business
Breitling states that for them, "the largest majority [of customers] have an idea of what they want, but not what watch brand can meet their needs. " Topper mentions how their goal is to understand and connect with everyone who comes into their store or contacts them. Each customer has different interests, but not being able to give them the right information can turn off even someone who wants http://www.waxreplica.com/replica-breitling-chrono-avenger-uk.html to buy something. "The salesperson's job isn't to sell the product to them, but instead to learn about how they feel about the thing they came in to see. "
Sometimes a consumer will enter a store interested in one product, but this may not be the one that actually meets their needs. There is a difference between an informed and educated consumer. The best retailers will be able to accurately identify what a consumer wants and match them with the right Breitling watch. This not only can help match a customer with the right timepiece, but will also increase their level of education. Failing to do this can prevent someone from buying a watch.
Breitling amongst others explains how at other times customers come http://www.waxreplica.com/replica-tag-heuer-aquaracer-watches-sale-for-uk.html into stores with incorrect information about watches saying that "there are clients who can develop ideas about brands that can be hard to overcome. " Breitling explains that success for them is in helping a customer find the product they want versus selling them a specific Breitling watch. Education can only take a consumer so far and neglectful sales staff can hamper good business.
Watch consumers who visit retailers with knowledge about watches are often being educated by the watch media - these days mostly online. Breitling Watch retailers are an essential part of offering consumers hands-on experiences and offering answers to questions that consumers have. Though more often than not, watch retailers are purchase stops rather than destinations for Breitling watch consumers http://www.waxreplica.com/replica-tag-heuer-formula-1-watches-sale-for-uk.html - and they must be given good reasons to enter Breitling watch stores in the first place. Retailers, brands, and the watch media should work together more closely to better understand what the customer experience is like, and how to better improve consumer education and interest in watches.