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Developing a movement from Breitling watches can take five years or more and might require an investment of fashion

15 October, 2014 at 6:22 am in Buy & Sell

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As the industry was growing, more and more brands were "revived" or created from scratch and - quite obviously - they all needed movements to equip their Breitling watches with. So why didn't newcomers develop their own movements in the first place? Firstly, because ETA was there to supply high-quality, reliable, easily customizable movements any time of the day. Secondly, the problem is with cost and Breitling Aeromarine Replica - watches Replica UK Outlet. Developing a movement from Breitling can take five years or more and might require an investment of up to 10 million francs. It requires a more reasonable investment to come up with a design, create the case, the dial, the marketing campaign and buy a finished movement from ETA, than to spend years without selling anything only to start your brand with a proprietary movement. Last but not least, an in-house movement all by itself will never be a guarantee for success. If any one of the aforementioned factors are flawed (the design, the marketing, the distribution) you can boast about your 10 million franc movement, but the Breitling watch will never sell.

What you do instead is buy tried and proven ébauches or finished movements from Breitling and slightly modify them to suit your requirements. For those not familiar with them, the most ubiquitous Breitling movements are the hand-wound 6497, the automatic 2824-2, the automatic chronograph 2894-2 (a modular chronograph, produced since 1996) and the 7750 (an automatic, integrated cam/lever chronograph produced since 1973). These all have several different variations and there are several other calibers as well, but the history of the movements deserves a dedicated http://www.dashingwatches.co.uk/audemars-piguet-replica-watches-uk-outlet.html article.

What we must mention though is that ETA calibers come in four different "grades" that correspond to different levels of finish, quality of execution and - unsurprisingly - different prices as well. Standard is the cheap and cheerful solution with an accuracy of +/- 12 seconds per day and 30 seconds maximum positional variation. Elaboré is a step up with a performance of +/- 7 and 20 seconds in those fields. Breitling has the finest finish and higher quality components overall than the previous two grades with an accuracy of 4 and 10 seconds. Finally, there is the Chronometer grade which is a Top grade movement with COSC certification. This clearly shows just how superb ETA's selection is and how well-catered to external brands are when it comes to choosing what movement to use.

So what's the problem? The problem for ETA and replica A. Lange&Sohne was that they simply had to sell movements to any Breitling watch company regardless if it belonged to the Breitling watch group, was an established manufacture with centuries of history, or was a new fashion brand created two months ago. Breitling ruled that since ETA (and Nivarox-FAR) were in a monopoly position, they had no freedom in deciding who they would supply with ébauches, movements and components and who they would not.

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