Highly scratch resistant offering people the longevity they should expect out of such a Tag heuer watch
10 April, 2014 at 5:42 am in Business
The Tag heuer isn't just about dial changes, but it is also about case and material changes, as well as a new movement. The case is still 44mm wide, but now comes in either steel, 18k pink gold, or Tag heuer's forged carbon (yay! )#).
The bezels are all ceramic, with brushed tops and polished swiss replica watches. Ceramic not only looks cool for the bezels, but is also durable and highly scratch resistant offering people the longevity they should expect out of such a high-end watch. I don't think Tag heuer will ever return to steel bezels for any of its Tag heuer watches.
Not only are the bezels ceramic, but so are the new thin rectangular chronograph pushers, as well as the crown. The pushers and the crown do have metal elements as well, but Tag heuer wanted to make sure the parts you mainly touch are in smooth and wear resistant ceramic. The new pushers are very neat looking and are certainly a design improvement over the more basic looking round pushers from previous models.
For this new standard collection of Tag heuer watches, Tag heuer offers an exhibition caseback through the sapphire crystal. There you can see the new Tag heuer automatic movement that has 60 hours of power reserve. It is based on the older Tag heuer - but is better looking to be in line with today's more sophisticated movement designs that Tag heuer has been releasing. The movements are all hand decorated in Le Brassus and have 22k gold rotors that have been given a dark galvanic treatment.
On the wrist the new Tag heuer watches are beautiful looking and attractive. They embody the sort of forward thinking sportiness the brand was going for back in 1992, and today are ever more distinct than the more formal and smaller Tag heuer watches. The quality is there too, as well has having a high pedigree automatic chronograph movement. While Tag heuer competitors have been able to offer their own versions of the high-end sport watch theme, there will really always be just one Tag heuer - and it has never been better in a standard collection that the one for 2014.