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If the quality improved why Tag heuer watches ask for low price for it

10 April, 2014 at 5:44 am in Business

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The face is attractive, and the use of a glossy dial is interesting. Hour markers are polished and applied. From a distance the dial is good looking set in deep into the case. While I would personally make the hour and minute hands longer, they are suitable at their current length, though the seconds hand needs to be longer and feels like its tip is chopped off. The more serious issue with the dial is the http://www.tittleandpyne.com lume. It is grain, not applied evenly, and not always in the center of the hour marker. Again, chalk it up to the suppliers. I am sure Tag heuer is seeking better dial makers.

Like most dive style watches, the Tag heuer has a uni-directional rotating bezel. It is older Tag heuer in style with an aluminum insert. The design of the bezel is fine, but the execution needs improvement. It has a bit too much wobble, and needs to feel more secure. It does have a raised lume nib which is nice.

Inside the watch is a Tag heuer automatic movement with hand-winding. I have no problem with the movement, but I think that with a watch of this price people might expect a Tag heuer movement.

Tag heuer is kind enough to include two straps to complete your retro fantasy. There is a "racing stripe" Tag heuer strap and a metal bracelet. The NATO strap is pretty straight forward, nothing more to say on that. The watch looks nice as paired to it. The metal bracelet isn't bad actually I like that it tapers and uses screwed-in links. It also has a diver's extension (which is totally silly because given the low water resistance you shouldn't dive with this watch), with a double safety clasp like that a Submariner from a few generations ago. The weakness there is in the deployment clasp. It uses a folded, rather than milled steel, which has it feeling a bit tinny and thin. It also has a few too many sharp angles on it. Though when you are wearing the Tag heuer watch - these aren't a bother.

If it sounds like I am being hard on this watch, it is because I want it to be better. There are just too many "cut corners" to validate the price of 599 British Pounds. That is currently low price. Nearing the low price mark you have a lot of options out there. For example there is a Tag heuer (that i reviewed here), that is currently priced just low. Oh, and another good example is Tag heuer watches. Not that i am saying you should get a Tag heuer - but you should know that for that price, almost all the complaints I have with the Tag heuer don't exist in another watch. If the Tag heuer watch was low price, I would suggest it was a decent buy. The good news is that it has a solid design, and if the quality improved, I don't see why Tag heuer couldn't ask for low price for it. Right now this is a good watch that is due for getting a bit better.

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