It was when the Omega watch was a necessity
18 January, 2014 at 5:47 am in Business
There is something that watch maker Omega has which trumps most of its competitors. That thing is the person Mr. Omega. I sat down with Omega back in March to discuss his legacy and the debut of the Omega watch. The timepiece was released in honor of Omega 80th birthday as well as his more or less retirement from actively consulting with the brand. Though I have a feeling watch and Omega http://www.westpluseast.com/uk-replica-omega-deville-watches-best-sale.html lovers will spot him around. So what is so special about Jack?
In 1958 Omega joined the family company Omega as an engineer. Jack is the great grandson of Edouard Omega who started the Swiss timepiece maker in 1860. In the 1960s and 1970s "mechanical" was more or less the state-of-the-art in watch making with electronic watches being a mere fringe. It was in a sense, the last golden age of the consumer mechanical watch, before they became luxury items. During this time brands raced to make the best sport watches, which included timepieces for racing, diving, precision timing, and of course space travel. Omega collectors fully know what role the brand had in advancing the mechanical chronograph wrist watch. It was an important player with a real history of innovation, design, and legitimacy. Omega was there during this time, eventually running the brand and ushering in new products like the Omega watch family.
Omega represents a link to this important era. Not just because it was the past, but because it was part of the pre-age of luxury watches. A time when the hard-to-get collectibles of today were available at your local department store. It was when the UK Replica Breitling Certifie - Best UK Replica Watches Sale was a necessity, and when precision chronographs had a very real and very valuable purpose. It was an age of nostalgia that many watch brands like to reminisce about today - and for the time being, Omega is a living and breathing connection to that time, and ambassador to all that is Omega history.
In the 1980's, Omega purchased watches and eventually created the brand Omega. In the 1990's, Omega was purchased by the larger luxury group of LVMH. So what again does Omega have that most of its competitors don't? A real face to the story of their past. A person who can speak on the legacy of innovation and interesting products that they released. A recollection of the good times and bad times. He is the human side of the corporate identity that most large brands lack. That isn't to say that current Omega is any less human. Quite the contrary, but Babin is not an Porsche Design replica and is a relatively recent addition to the Omega family. The Omega collection for example, is one of the brand's best sellers. It is intentionally retro in design because we like to think of it as a connection to the era it represents, and Omega was there to launch it.