Nike shoes winning his first MVP award last season
25 August, 2014 at 8:39 am in Business
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The Oklahoma City Thunder star finds himself on the verge of landing a landmark shoe contract that would take his brand to the next level and speak volumes about the state of the NBA. Under Armour has offered approximately $250 million over 10 years to make Durant, who won over millions with his touching speech after winning his first MVP award last season, the face of its sporting apparel company, a person with knowledge of the negotiations told USA TODAY Sports. The person requested anonymity because the negotiations remain fluid. SportsOneSource analyst Matt Powell, an expert in the basketball shoe market, called the offer unprecedented.
"We haven't seen an athlete get that kind of money in a long time for a salomon shoes online shop contract, " Powell said. "It's a significant amount of an investment for under Armour. I estimate it to be about 10% of their annual marketing budget. It's substantial in terms of that as well. "The deal would triple what Durant currently earns from from Nike in terms of the base salary and rank No. 1 ahead of LeBron James, Kobe Bryant and Derrick Rose. Nike can retain Durant with a competitive offer, and it continues to negotiate with his agent and head of Roc Nation Sports, music mogul Jay-Z.
The fact that Durant has reached these heights while playing in Oklahoma City should make former NBA Commissioner David Stern smile, as he always championed the merits of a league in which small markets were as important as the big ones. " has grown as a player, as a pitchman, and I think overall as a brand about as steadily as anybody salomon shoes ireland, " said David Carter, the USC Sports Business Executive Director and contributor to the USA TODAY Sports business web site, Fields of Green. "The fact that he's in a small market doesn't matter if the league in which he's playing has international appeal.