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No surprise, then, that TAG Heuer played a key role in the look of both films

14 February, 2014 at 8:17 am in Business

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In Le Mans, McQueen, playing driver Michael Delaney, wore the tag heuer replica watches crest on his overalls, helmet and car. When the costume department offered him a choice of luxury sports watches to wear, he naturally chose the square-shaped Heuer Monaco chronograph, the same one worn by his friend, the great Heuer-sponsored Swiss driver Jo Siffert.

In Rush, the Heuer colors and crest are visible on the overalls of Niki Lauda (played by Daniel Brühl), his teammate Clay Regazzoni (Pierfrancesco Favino) and every other member of the Scuderia Ferrari crew. --just as they were in 1976. The Swiss watchmaking brand, the world leader in prestigious and high-end chronographs since 1860, signed on as Official Timekeeper of Ferrari in 1971. Throughout the 70s--the golden age of Formula One--every Ferrari driver wore a Heuer chronograph with his name and blood group engraved on the case.

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