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21 January, 2015 at 2:31 am in Business

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Cultural and creative industries gradually Heat

Flooring enterprises to strengthen creative product design

Floor Network October 11, 2014 Chinese New Year Cultural Industry Forum Summit held in Chengdu, the moment, has gradually become the pursuit of creative people's lives. Flooring industry is no exception, facing increasingly seeking personality era, flooring companies also need to strengthen product innovation, strengthening the innovative characteristics of flooring products.

Cultural and creative industries gradually Heat flooring companies strengthen creative product design (floor to enjoy more pictures)

Creative Design floor how to carve up the cake comes from the market

"In fact, the cultural and creative industries everywhere, plus any industrial arts and cultural and technological creativity, innovation, integration of modern management, is the cultural and creative industries." Taiwan's former chairman of the building committee Tchen broader understanding.

In the German Red Dot Award Jury President, Germany rice industrial design and design management guru seems Nai Rong, "When you have ideas, the ideas into human life, this change is designed." Nai Rong said, to make creative burst out value, design is one of the converter.

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    Based on life, is the fundamental source of good design. Flooring designers can learn more about the history of the past, looking for characteristics in the past decade, combined with modern life and technology.

    The future of the entire cultural industry, cultural creativity will account for 70% of the total market share. Creative design industry, you need a good development platform. China is now the world's number one manufacturing country, but the industrial added value ratio is lower than the global average, therefore, to provide a lot of value for flooring and other home manufacturing by cultural and creative industries, is imminent.

    However, the construction of the platform to seek a different location and height according to the different requirements of the city. "Need to integrate a variety of conditions, including technical expertise, lateral thinking, and the environment, but also to choose a good location, with a large manufacturing cluster with." Floor of a brand leader said.

    Under the intense competition in the need to strengthen the creative flooring products

    Product innovation has become the current floor flooring industry's most troublesome topic, homogenization serious need to launch an innovative flooring market revolution. Currently, the market floor frequency is "uniform" of the product packaging, product appearance, product performance, product marketing Worse even have done it, "no less" imitation. The emergence of new flooring products, will lead to a large number of companies competing generic floor, culminating in the market are looks exactly the same "multiple births" products. Market chaos upsets homogenized, consumers can not tell who is Allah, who is the cottage.

    Social progress and technological development, market competition, along with floor heating up, companies have the floor to join the price war. The present case, the price war can be said throughout the entire home industry, flooring industry price war has already played loudly. However, the high cost of flooring products, long-term price war will only make the flooring business overwhelmed. Flooring products at the expense of lower prices the inevitable expense of the production process and design, unlimited imitation floor in the existing market will drag the business bottomless abyss.

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