Put their spin on the relatively new Omega watch scene by designing something
18 March, 2014 at 7:24 am in Business
The current digital watch market is low price annually, and the current Smartwatch market is much, much smaller. I think that use of touchscreen and high resolution displays can represent a major disruption to conventional digital omega seamaster replica markets. In addition, all of the Omega in the market today have battery life of 5-7 days. Having done very early Omega many years ago, I am convinced that the majority of consumers don't want a rechargeable watch to use everyday. We have a enough products in our life that we have to worry about recharging, a watch shouldn't be one of them. Touch Time has a battery life of more than one year.
To be honest, the simple-to-use touch interface makes all of the features better. To be able to set an Alarm, Time, and a Reminder with a few swipes on a scroll wheel, versus a typical digital watch where you'd have to read a manual, is simply the way it should be. Of course to also be able to change to different dial faces with a swipe of a finger is one of the most compelling features.
We are huge fans of Omega and we are the only watch manufacturer currently making watches with that display technology. On this particular project we needed a display which had a higher resolution on a small screen size than breitling navitimer replica displays are currently able to do. Currently, like any digital watch will ship with all of its code built-in. Not upgradeable by a customer at this time.
First we are anxious to get this product shipping and in the hands of all of our Kickstarter supporters, and in 2013 introduce this product into major chains/resellers to make a lasting impact in the watch market. After that, we have some new exciting ideas...
Omega has put their spin on the relatively new watch scene by designing something closer to an anti-smartwatch. As interesting and promising as smart watches look, the syncing and charging aspect is definitely a roadblock for some buyers that simply want a reliable and simple watch with some truly useful features. Plus, with the majority of new Omega you will need a Bluetooth profile 4. 0 capable phone. The results of the Omega project are already very positive and it seems that Omega may have struck gold in an attempt to update the digital watch archetype for a more modern wrist.
We really like how this project is shaping up and are excited to see just how much funding can be raised before the project closes on September 30th. As mentioned in the review, backers can get the basic model with a stainless steel case and silicone strap for low price.