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TAG Heuer Commemorates 50 Years of Carrera

12 November, 2013 at 4:01 am in Business

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Jack Heuer is the man behind the TAG Heuer Carrera replica Tag Heuer Grand Carrera , the iconic sports watch that turns 50 this year. In this story from my blog, Watch-Insider.com, I reveal the Carrera’s fascinating history, with quotes and insight from Jack himself, and unveil the 2013 TAG Heuer Carrera watches introduced at Baselworld.

In 1963, Jack Heuer of the Swiss watch company Ed. Heuer & Co. SA (today’s TAG Heuer), the man responsible for some of the most groundbreaking advances in sports timekeeping, turned his attention to the specific needs of professional motor-racing drivers.

A longtime fan of and participant in the sport, he knew exactly what was needed: a wide-open, easy-to-read dial and a shock-resistant and waterproof case tough enough for even the most intense road wear. He also had in his mind the ideal inspiration: the “Carrera Panamericana Mexico Road Race”, the world’s most grueling open-road endurance competition.

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