TAG Heuer Monaco V4 next generation
7 November, 2013 at 7:11 am in Business
New case design, new imposing size, new precious material: the just-launched Monaco V4 next generation in rose gold, ruthenium and ceramic is more than just the latest version of TAG Heuer’s groundbreaking V4 technology aaa tag heuer. It is also a fitting tribute to the Swiss brand’s 150 years of pioneering innovation.
First unveiled at BaselWorld 2004, the double-patented Monaco V4 is the world's first watch with a high-yield mechanical belt drives and a linear rewinding system. Its audacious design is based on the oversized, square-faced Monaco, first seen on Steve McQueen’s wrist in the 1970 race film Le Mans.
In this new “Next Generation” version, the case is even bigger (41mm instead of 39mm) and made of polished massive rose gold with fine-brushed silicon nitride “ceramic” inserts. The inserts visually lighten the squared shape of the watch, and the newly angled planes of the bevelled crystal give the watch a more fluid and contemporary profile.