tag heuer Monaco Watch Department Customized Rolex Watches Hands-On & Thoughts
27 January, 2015 at 2:45 am in Buy & Sell
"Rolex thinks that their watches are perfect," says George Bamford, founder of http://www.syrauto.com/tag-heuer-monaco-replica-uk.html Watch Department. He pauses to consider his statement and then adds, "they probably are. But I still think there is a lot of room for Rolex watches to be more unique." In a simple way, this has been the defining ethos behind the highly successful Bamford Watch Department business, which the son of English construction magnate Sir Anthony Bamford started about 10 years ago, around 2003. In a nutshell, what Bamford does is purchase brand new Rolex watches and then modifies them with mostly advanced industrial case coatings and special dial treatments. These are then sold as parts of limited editions to Bamford watch customers, or produced as one-of-a-kind models for those who want the ultimate personalized tag heuer Formula 1 replica experience. The Bamford Watch Department story is an interesting one and, after 10 years in business, remains almost as secretive as the Geneva-based Swiss watch maker George clearly adores.
I met George Bamford during one of his frequent trips to Los Angeles and checked out some famed Bamford tag heuer Aquaracer replica. He is uncommonly friendly with a reserved sense of British energy and enthusiasm for his work. An art and fashion lover, George grew up in a privileged household with a loving yet firm father who didn't want the family fortune to create a sense of entitlement and a mentally sedentary lifestyle for his children. George explains that he was "cut off" after college, because his father wanted him to begin a business and make a life for himself. The Bamfords no doubt live a life of comfort and taste, but neither George nor his sister seem to have the mentality that personal business success isn't important to their futures – quite the opposite, actually.
George Bamford seems to be the most comfortable around other creative types such as designers and artists, who populate his social circles. Not all of his past businesses succeeded, which has allowed George the ability to appreciate the complexity of running a company with a lot of moving parts. While the idea of a company that artistically re-thinks the design of some of the world's most popular watches might seem simple, there are notorious challenges to his work that make what Bamford does sort of special.
Rolex is the most popular luxury watch maker in the world, and also one of the top names in luxury across all categories. There are entire businesses dedicated to fixing, copying, re-selling, auctioning, and buying Rolex watches that exist outside of the official Rolex sales or service channels. Rolex long ago had to reconcile with the fact that it cannot control all elements of how people buy and wear their timepieces. Nevertheless, Rolex officially admonishes the practice of customizing its watches. A position that might seem cold, but Rolex has pretty good reasons for this policy, even if it prevents some interesting opportunities. Nevertheless, Rolex can't always control what happens after people buy its products, and like the automotive world, the aftermarket watch customization industry can be big business.
It is worth discussing Rolex's policies in regard to how it externally handles the notion of customizing their products. What anyone who customizes their own Rolex or purchases one from a company like Bamford needs to know is that Rolex will not service their watch, and that they have more-or-less voided their warranty. For that reason, Bamford itself has the capacity to professionally service your watch, but not all Rolex customizers can do so. This is particularly important to consider because Rolex does not make parts for its watches available to anyone outside of officially authorized Rolex service centers. So unless you have a stock Rolex watch or a relationship with a company like Bamford, your customized Rolex watch is totally unserviceable to a large degree. In fact, this situation is very similar to how many car companies handle situations where their products are customized by aftermarket tuners.