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TAG Heuer Watches and Oracle Team USA Introduce First Smartwatch for Sailing

11 November, 2013 at 8:58 am in Business

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Well, that didn’t take long. The recent rise of the so-called aaa tag heuer has reached the “traditional” Swiss watch industry. TAG Heuer has teamed up with America’s Cup champion Oracle Team U. S. A. to develop the new TAG Heuer Aquaracer 72, which TAG is calling “the first-ever Swiss sports smartwatch dedicated to competitive sailing. ”

The watch, which is a product of the R&D departments of both TAG Heuer and Oracle, made its debut on the wrists of Oracle Team USA sailors at this year’s 34th America’s Cup, won by Oracle Team USA in thrilling come-from-behind fashion on September 25.

It is, TAG says, the first watch designed both for and by a professional sailing team, specifically engineered to provide every crew member access to crucial race condition data in real time. Each watch was customized for a team member’s specific tasks and is wirelessly linked to the boat’s onboard computers.

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