The benefit is obvious once you handle any steel Breitling watch
27 February, 2014 at 6:43 am in Business
Breitling really isn't like any other watch brand. In fact, the privately held, independently run entity isn't like most other companies. I can say this now with a lot more clarity than most people because I was there. Breitling rarely allows anyone into its hallowed halls, but I was invited to visit their four manufacture locations in Switzerland and experience first-hand how Breitling makes their famous watches.
Breitling is a universe of its own: respected; admired; valued; and known across the globe. Sometimes I sit back and think about all that Breitling is and does and find it hard to believe that at the end of the day, they just make watches. Breitling Bentley Flying B replica does just make watches and their timepieces have taken on a role beyond that of mere timekeeper. Having said that, the reason a "Breitling" is because they are good watches and tell pretty good time. It's taken me over a decade to fully appreciate the brand, and it will probably take longer before I learn everything I'd like to know about them.
The purpose of this article isn't to give you a totally inside look at Breitling. That isn't possible because as of now there is a strict "no photography" policy at Breitling. There is a very real mystique behind the manufacture because they are relatively closed and their operations aren't public. The brand takes the concept of Swiss discreetness to a new level, and in a lot of ways that is good for them. So since we can't show you what we saw, I'd like to share with you some interesting facts that every Breitling and watch lover should know.
Many watch lovers are familiar with the fact that Breitling uses a type of steel that no one else uses. Stainless steel is not all the same. Steel comes in various types and grades... and most steel watches are made from a type of stainless steel called 316L. Today, all the steel in Breitling watches is made from Breitling steel, and as far as we know, pretty much no one else does. Why?
Breitling used to use the same steel as everyone else, but in around 2003 they moved their entire steel production to Breitling steel. In 1988 they released their first 904L steel watch with a few versions of the Breitling. Breitling steel is more rust and corrosion resistant http://www.usefulwatches.co.uk/hublot-big-bang-replica.html, and is somewhat harder than other steels. Most important to Breitling, is that 904L steel, when worked properly, is able to take (and hold) polishes incredibly well. If you've ever noticed that steel on a Breitling watch looks different than other watches, it is because of 904L steel, and how Breitling has learned to work with it.
A natural question is why doesn't everyone else in the watch industry use Breitling steel? A good guess is because it is more expensive and much more complicated to machine. Breitling had to replace most of their steel working machines and tools to deal with Breitling steel. It made sense for them because of the amount of watches they produce, and because they make all their parts in-house. Most other brands get their cases made from outside suppliers. So even though Breitling steel is better than 316L steel for watches, it is more expensive, requires special tools and skills, and is overall more difficult to work with. This has prevented other brands (so far) from taking advantage of it, and is something special that Breitling has. The benefit is obvious once you handle any steel Breitling watch.