The story of TAG Heuer and Leonardo DiCaprio started in 2009
14 January, 2014 at
The royalties generated from the partnership have been donated to support the Natural Resources Defense Council (NRDC) and Green Cross International, found on the list of the world’s most influential and effective environmental organizations tag heuer replica watches
. The actor also makes multi-million dollar donations to support environmental charities.
As the actor characterizes the brand, ‘TAG Heuer is a strong brand with a proven commitment to doing good’. Jean-Christophe Babin, CEO and president of TAG Heuer, characterizes the actor as a man who helps to change the planet and helps children in need by contributing his skills and wealth to make the world a better place.
Leonardo DiCaprio participated in the brand’s “What Are you Made Of” ad campaign, wearing the TAG Heuer Carrera Calibre 16 Day-Date watch on his wrist.
DiCaprio’s watch features a 43mm polished steel case with a domed antireflective sapphire crystal over the dial and a sapphire crystal case-back. It boasts 100-meter water-resistance. The black aluminum bezel demonstrates a tachymeter scale.