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This was up from 75% in earlier study covering the January

30 October, 2012 at 6:33 am in Buy & Sell

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found that engagement -- measured by completion rates waeaw427 Pittsburgh Steelers Caps -- for mid-roll video ads hit 87% in online content in the last half of 2011. This was up from 75% in earlier study covering the January to July 2011 time frame.The study also found that mobile users were the most engaged viewers, with a 94% completion rates in mid-roll ads and that the number of ads in professionally produced content now averages about 5.5.The findings are important for companies who have been delivering more online and mobile content but have struggled to monetize premium content, notes Jeremy Helfant, VP of monetization San Diego Chargers Caps at Adobe in an interview.Both the high engagement levels, which could make online and mobile content more attractive to advertisers, as well as the increase


in the number of ads in the content could boost overall revenues San Francisco 49ers Caps, he argued.The latest data demonstrates the strong potential for expanding traditional broadcast advertising dollars to digital video, he adds.The study also found that mid-roll video ads continue to offer the most engagement, measured by completion rates. This placement is more comparable to traditional TV commercial breaks, which suggests that audiences are interested in consuming TV-like experiences online, Helfand says.Live content also has higher engagement rates, with a 85% completion rates, 23% higher than VOD.Professional content also Seattle Seahawks Caps had higher completion rates for video ads (76%) than user-generated content, which had a 63% ad completion rate.

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