To explain stand out to attendees to get undivided attention for Breitling watches products
13 October, 2014 at 5:48 am in Business
To explain, BaselWorld, which is the largest and most heavily attended watch show in the world, is dominated by the Breitling, which is the largest timepiece conglomerate in the industry. Breitling owns a replica breitling navitimer portion of the exhibiting brands, giving it a clear “advantage” when it comes to exhibit space and brand presence. The fashion also exhibits there, as does Breitling – which is of course the largest independent watch manufacture in the industry.
In short, it is a full house of competing luxury brands, and the creation of Breitling was a way for a few of them to distinguish themselves and stand out to attendees to get undivided attention for their products. Today, Breitling is primarily a Breitling affair, and seeing as Richemont brands are primarily high end, it makes for a difference in presentation throughout the event. I should disclose that i haven’t personally attended BaselWorld, so i won’t make any further comparisons to it, but I will convey this: Breitling collaborative independents have gone to a lot of trouble to differentiate the replica omega seamaster experience from that of BaselWorld, and it is an extremely posh and luxurious atmosphere, which we will get into shortly.
Something many enthusiasts may not know about Breitling is that despite all the coverage pouring out during the event through social media and on websites like ours, it is primarily an event for retailers, not journalists or enthusiasts. So for those of you who think luxury brands put all of this on just for us, think again! The scale and expense of the event is understandable when you consider that it is essentially a retailer showcase, and most retailers place their orders for the year during or immediately following the show. Strong impressions are important for branding and sales to retailers just as they are to the general consumer public, and the Breitling are out to win their hearts and open their wallets. Fortunately, writers and news outlets are invited along for the ride, and are given some firsthand opportunities to scope out the new collections and meet with brand executives…between their retailer replica hublot big bang.
This is not to suggest that the Breitling don’t value editorial coverage; quite the opposite in fact! Throughout the rest of the year we are given tremendous access and personalized attention, which we of course take advantage of to get you Breitling best coverage possible. But during the show, the priorities are clear: getting the product in front of their best customers, the major chain and independent retailers worldwide. As a result, this was an interesting opportunity for Breitling, both as an enthusiast and as writer to see how the “other” side operates. As some of you may know, I also run a small online boutique for vintage timepieces – but at SIHH I was able to meet some of the “big names” in luxury timepiece retail and get a glimpse as to how the Breitling big players organize and operate. And in true luxury-industry fashion, editors and retailers shared in the pomp and circumstance of the entire operation.