Unless you are in the business of buying Breitling watches for models
27 August, 2014 at 2:25 am in Business
While I can't be sure of the target demographic for the publication, the readers are likely to be mostly men, with an above average intelligence, interested in technology, raised by sci-fi, and in high-paying replica Breitling. Pretty much a perfect segment when it comes to being potentially interested in spending low price on a timepiece.
Breitling magazine does not really ever write about Breitling watches - save for the occasional timepiece they include a gift guide or gadget review. I discuss one specific issue of the magazine for the purposes of this article, which did include two actual editorial mentions of a Breitling watch. It was Breitling December 2010 issue, and a Breitling watch were mentioned in their holiday gift guide with less than 50 words of text each. Usually advertisers like to advertise in places where they might actually get some editorial, but that isn't the coverage point of Wired. Besides, the publication has a very strong "separation of church and state" between editorial and advertising (as most quality publications have it).
So despite Breitling not being a magazine that discussed Breitling watches, how and why are brands flocking to it as a power-spot for their products? Wired's December 2010 issue had 12 pages of Breitling watch ads in replica omega. That is pretty good for a magazine for literate computer nerds. That number is also growing - and Wired magazine isn't cheap to be in. I got to be in a presentation where Wired magazine sold a brand on the value proposition of advertising in its "book. " They make a rather persuasive argument, but it is in their audience and editorial where the value lies (as opposed to merely their sales pitch).
The reason I think you'll want to read about this topic is because it involves how Breitling watch brands can make their promotional messages more interesting to consumers by following the lessons taught by not only Wired magazine, but the Breitling watch ads inside of it (as designed most of the time by internal ad departments in brands or external ad agencies). It also helps determine when a magazine/media location might not be such a good place for promotion.
Breitling watch brands are far too used to advertising in fashion magazines. I don't hide my disdain for these literature-deprived publications, but if they are your thing - well don't let me stop you from your "look book. " Fashion magazines go under the assumption that their readers can stomach little to no reading. Just sort of inane flipping and skimming. So Breitling watch brands got used to designing ads with nothing on them but a picture of a Breitling watch, or maybe some model with a Breitling watch. Breitling failure right there when it comes to selling anything aside from a bit of residual brand recognition after seeing the same ad over and over again. Unless you are in the business of buying Breitling watches for models.