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We spend a lot of time and effort forecasting

27 October, 2012 at 4:49 am in Buy & Sell

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the weak recovery.Todd Gordon Obey Snapback Hats: We spend a lot of time and effort forecasting weatw431what we think is going to happen and look at supply and come up with where we think the market is going to be. There's always a gap between buyer and seller, but it seems to be a pretty wide gap right now between what the sales community is anticipating and what buyers are predicting and what clients are expecting. I think we've been surprised, even from the Wall Street community. It seems like we're talking about very moderate growth, pretty consistent supply, a fairly balanced marketplace, so we're not anticipating or willing to accept much inflation in this market Supreme Snapback Hats. And yet you're seeing article after article, every day there's a new one about how both Wall Street and


the sales community see this as a pretty inflationary market The Hundreds Snapback Hats. We just think that is dramatically out of line with what's actually going to happen, but that's the fun of the market. These things will sort themselves out.Chris Geraci: As is the case every year, when the upfront marketplace approaches, advertiser demand is the single most important unknown. While a fairly accurate projection can be made of supply [GRPs] from year to year, the demand side of the marketplace dynamic can be perplexing. Getting a firm grasp on National TV budget increases, or decreases, on a macro level in advance of the negotiating window is crucial to marketplace strategy Ymcmb Snapback Hats for both the buyer and the seller. In some years, there is a distinct line from the previous

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