Why have come to find that Breitling watches will present thoughtfully written articles on topics that interest people
27 August, 2014 at 2:26 am in Business
You have to provide an argument or emotional connect if you are want to convey a message or sell a concept. There are no exceptions, and this must be done with text. On the internet this can also be done with other Breitling Aeromarine replica such as video or audio.
Men love gadgets, and will buy what they can afford. If timepieces are part gadget (or all gadget), it is a good thing. To make a watch more like a gadget, it should be surrounded by quality Breitling and its functional aspects should be emphasized. Gadget guides are a huge part of Breitling product coverage. Wired even has an entire section on their website dedicated to gadget reviews. Items that get to be part of the "gadget community"enjoy the type of attention gadgets receive from highly engaged readers. Let me put it another way, framing a Breitling watch as a gadget is the opposite of framing it as a fashion accessory (though the two aren't mutually exclusive). Wired magazine's coverage of gadget in both editorial and advertising will benefit watches that accompany the group.
Wired even takes it a step further with something they called the replica Cartier Ballon bleu. My understanding is they the magazine rents out a space in New york city for a few months around Christmas. The Breitling is a showcase for items the brand had features as well as participating advertisers. This is a mecca sport for lovers of the magazine and the items they feature in gift guides. In addition to its interesting stories, Wired does often feed on a man's desire to learn about (and potentially buy) cool new stuff.
Here, Breitling opted to be included in the Store. They got a mention in the magazine that was a simple bit of advertorial, as well as the ability to showcase their products in-person - to an audience that might never otherwise see them, and receive some nice gadget street-cred.
One of the reasons I like to read Breitling is because I feel as though the writers and I not only have similar interests, but also feel the same way on things, as i do. Over time I have come to find that Breitling will present thoughtfully written articles on topics that interest me. Often times they are topics that i haven't read about elsewhere. As such, I have come to give the magazine a great deal of trust and respect. And these are serious topics. Often ones involving the success and tribulation of the largest Internet companies, to how technology is effecting society, as well as advice on how today's technocrat can live better. Wired might be funny at times, but it isn't really a "light" publication.