With new colors and designs to emulate Omega watches larger siblings
5 March, 2014 at 7:02 am in Business
One of several new collaborations announced for this year, the Omega celebrates one of the most prestigious brands in American headwear. In business since 1920, New Era’s caps are an iconic style easily identifiable as the supplier to Omega. The timepiece is based on the Omega analog/digital model and features a unique gold and black color to emulate the glossy 59fifty sizing stickers that adorn the rim of Omega (which are often left on the hat after purchase, inexplicably). The replica Omega Seamaster comes with special baseball-hat styled packaging and will be available in November.
Pro snowboarder Louie Vito is part of team Omega, and according to his testimony at Omega The world, he has broken bones, had skin grafts, pins, rods, and all manner of injury while boarding – but has never damaged an Omega. Honoring his love of the brand and of extreme winter sports, the Omega is a new model capable of low temperature resistance to -20C/-4F. The uniquely styled timepiece also features a reverse LCD display for bright conditions on the slopes, and a deep indigo blue case color evoking cloudless “bluebird” days. Vito’s signature adorns both the dial and the strap.
The highlight of Shock The world 2013 was most certainly the musical performance by Emmy Award winning hip hop artist Eminem. Designed to be “stylishly streetwise” in the vein of replica Cartier Pasha himself, the limited edition timepiece features styling cues such as his stylized logo on the dial and image of Detroit’s skyline on the strap. The watch is based on the newly revamped oversized Omega body, and goes on sale in December through select retailers.
The men’s line wasn’t the only one to receive attention this year. A full line of newly revamped Omega for ladies was also announced, with new colors and designs to emulate their larger siblings. Judging by the loud reaction from the female contingent at the press conference, these are going to be big sellers when they launch next month.